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Viac o knihe
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Nákup knihy
Strategic retail management, Joachim Zentes
- Jazyk
- Rok vydania
- 2017
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Doručenie
Platobné metódy
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