China champions

Multinational manufacturers run the risk of losing global competitiveness if they do not consider going to China. However, the gold rush mood is over for many first movers – China is probably the most competitive market in the world with a considerable over-investment. How can German companies in China find the right strategic position to exploit country-specific aces and at the same time surmount trade and investment barriers? What are critical success factors when turning strategy into action in Chinese day-to-day business? Answering these questions is the ambitious goal of this management book. More than 50 senior executives of German, Swiss, and Austrian subsidiaries contributed their insights; this book is a culmination of their many years in China as illustrated by numerous real life case studies. China Champions is the result of a successful cooperation between the Asia Center at WHU – Otto Beisheim School of Management, the German Chamber of Commerce in China and the China Europe International Business School (CEIBS), one of the highest ranked business schools in Asia.