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Entrepreneurship in biotechnology

Autori

Viac o knihe

Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R& D with large pharmaceutical firms to value creation from R& D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.

Parametre

ISBN
9783790800333
Vydavateľstvo
Physica-Verl.

Kategórie

Variant knihy

2003, mäkká

Nákup knihy

Kniha momentálne nie je na sklade.