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Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
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Moving into mass customization, Claus Rautenstrauch
- Jazyk
- Rok vydania
- 2002
Doručenie
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- Titul
- Moving into mass customization
- Jazyk
- anglicky
- Autori
- Claus Rautenstrauch
- Vydavateľ
- Springer
- Rok vydania
- 2002
- ISBN10
- 3540436111
- ISBN13
- 9783540436119
- Kategórie
- Technika / Strojárenstvo
- Anotácia
- Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.