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Strategie und Technik der Werbung
Autori
Parametre
Viac o knihe
Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.
Nákup knihy
Strategie und Technik der Werbung, Werner Kroeber Riel
- Jazyk
- Rok vydania
- 2015
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2021 2022 2023
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- Titul
- Strategie und Technik der Werbung
- Jazyk
- nemecky
- Autori
- Werner Kroeber Riel
- Vydavateľ
- Kohlhammer
- Rok vydania
- 2015
- Väzba
- pevná
- ISBN10
- 3170262580
- ISBN13
- 9783170262584
- Séria
- Kohlhammer-Edition Marketing
- Kategórie
- Marketing a PR
- Anotácia
- Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.