Glen L. Urban

Design and Marketing of New Products

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Glen L. Urban Design and Marketing of New Products

4,0

A Model for Strategic Planning of Family Planning Programs

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Glen L. Urban A Model for Strategic Planning of Family Planning Programs

4,3

Product Planning Decision

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Glen L. Urban Product Planning Decision

4,3

A Quantitative Approach to new Product Decision Making

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Glen L. Urban A Quantitative Approach to new Product Decision Making

4,3

New Product Decisions: Information Discounting and Product Selection

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Glen L. Urban New Product Decisions: Information Discounting and Product Selection

4,3

An On-Line Technique for Estimating and Analyzing Complex Models

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Glen L. Urban An On-Line Technique for Estimating and Analyzing Complex Models

4,3

Price and Non-price Determination in the Multiproduct Firm

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Glen L. Urban Price and Non-price Determination in the Multiproduct Firm

4,3

Ideas on a Decision-Information System for Family Planning

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Glen L. Urban Ideas on a Decision-Information System for Family Planning

4,3

A Strategic Planning Model for the Management of a Family Planning System

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Glen L. Urban A Strategic Planning Model for the Management of a Family Planning System

4,3

Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

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John R. Hauser Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing

4,3

Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

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Glen L. Urban Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications

4,3

Introduction to Management Science and Marketing

David Bruce Montgomery

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David Bruce Montgomery Introduction to Management Science and Marketing

4,3