Viac o knihe
Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Inhaltsverzeichnis Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES
Nákup knihy
Innovation Reinvented, Roger Miller, Marcel Côte
- Jazyk
- Rok vydania
- 2012
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- (pevná)
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- Titul
- Innovation Reinvented
- Podtitul
- Six Games That Drive Growth
- Jazyk
- anglicky
- Autori
- Roger Miller, Marcel Côte
- Vydavateľ
- University of Toronto Press
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 312
- ISBN13
- 9781442644298
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Inhaltsverzeichnis Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES