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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand Sense, Martin Lindstrøm
- Jazyk
- Rok vydania
- 2010
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- Titul
- Brand Sense
- Jazyk
- anglicky
- Autori
- Martin Lindstrøm
- Vydavateľ
- Free Press
- Vydavateľ
- 2010
- Väzba
- mäkká
- ISBN10
- 1439172013
- ISBN13
- 9781439172018
- Kategórie
- Motivácia a sebarozvoj
- Anotácia
- That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.