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A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
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A Technique for Producing Ideas, James Young
- Jazyk
- Rok vydania
- 2003
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- Titul
- A Technique for Producing Ideas
- Jazyk
- anglicky
- Autori
- James Young
- Vydavateľ
- Mcgraw-hill
- Vydavateľ
- 2003
- Väzba
- mäkká
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Kategórie
- Marketing a PR
- Anotácia
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.