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TQM for Sales and Marketing Management

Autori

Viac o knihe

With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.

Parametre

ISBN
9780070237520
Vydavateľstvo
McGraw-Hill

Kategórie

Vydanie

1993, pevná s prebalom

Nákup knihy

Kniha momentálne nie je na sklade.