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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
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- Titul
- Marketing Research : An Applied Orientation
- Jazyk
- anglicky
- Autori
- Naresh K. Malhotra
- Vydavateľ
- Prentice Hall
- Rok vydania
- 1996
- Väzba
- pevná
- ISBN10
- 0131257331
- ISBN13
- 9780131257337
- Kategórie
- Marketing a PR
- Anotácia
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.