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What is influence, and do we really know how to measure it and get more of it? In 'Influence Marketing', two social media marketers bring empirical evidence and deep experience to these questions, and give you a start-to-finish blueprint for making influence marketing work in your organisation.
Nákup knihy
Influence Marketing, Danny Brown, Sam Fiorella
- Jazyk
- Rok vydania
- 2013
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- Titul
- Influence Marketing
- Jazyk
- anglicky
- Autori
- Danny Brown, Sam Fiorella
- Vydavateľ
- Que
- Rok vydania
- 2013
- Väzba
- mäkká
- ISBN10
- 0789751046
- ISBN13
- 9780789751041
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- What is influence, and do we really know how to measure it and get more of it? In 'Influence Marketing', two social media marketers bring empirical evidence and deep experience to these questions, and give you a start-to-finish blueprint for making influence marketing work in your organisation.