Augmenting Relationships through Email Marketing and Display Advertising

Focusing on the integration of email marketing and display advertising, this seminar paper emphasizes the necessity of monitoring online performance in daily marketing operations. It proposes expanding the team from four to six members to enhance customer acquisition strategies. Initially, content production may be outsourced, but it highlights the importance of eventually hiring a professional to manage and analyze customer data. Additionally, the need for in-house content creation or coordination with external agencies is discussed to ensure effective marketing execution.