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Auto Brand

Building Successful Car Brands for the Future

Autori

266 stránok

Viac o knihe

Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.

Parametre

ISBN
9780749469290
Vydavateľstvo
Kogan Page

Kategórie

Variant knihy

2014, mäkká

Nákup knihy

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