Masters of Management

In 1996, John Micklethwait and Adrian Wooldridge delivered a critical examination of management theory and its proponents in a bestselling work. The authors dissect the jargon and concepts that dominate the business landscape, addressing the confusion surrounding terms like "reengineering" and "the search for excellence." Their insights resonate with contemporary discussions on topics such as "the long tail" and "corporate responsibility," highlighting the cyclical nature of management trends and their impact on the business world.