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Masters of Management
How the Business Gurus and Their Ideas Have Changed the World--For Better and for Worse
Autori
Parametre
- Počet strán
- 464 stránok
- Čas čítania
- 17 hodin
Viac o knihe
In 1996, John Micklethwait and Adrian Wooldridge delivered a critical examination of management theory and its proponents in a bestselling work. The authors dissect the jargon and concepts that dominate the business landscape, addressing the confusion surrounding terms like "reengineering" and "the search for excellence." Their insights resonate with contemporary discussions on topics such as "the long tail" and "corporate responsibility," highlighting the cyclical nature of management trends and their impact on the business world.
Nákup knihy
Masters of Management, Adrian Wooldridge
- Jazyk
- Rok vydania
- 2011
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Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Masters of Management
- Podtitul
- How the Business Gurus and Their Ideas Have Changed the World--For Better and for Worse
- Jazyk
- anglicky
- Autori
- Adrian Wooldridge
- Vydavateľ
- HarperCollins
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 464
- ISBN13
- 9780061771132
- Kategórie
- Spoločenské vedy, Podnikanie a ekonómia, Psychológia
- Anotácia
- In 1996, John Micklethwait and Adrian Wooldridge delivered a critical examination of management theory and its proponents in a bestselling work. The authors dissect the jargon and concepts that dominate the business landscape, addressing the confusion surrounding terms like "reengineering" and "the search for excellence." Their insights resonate with contemporary discussions on topics such as "the long tail" and "corporate responsibility," highlighting the cyclical nature of management trends and their impact on the business world.