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The dissertation explores the increasing reliance on credit cards among university students in the UK, highlighting their role in providing financial assistance and aiding in credit history development. It examines the marketing strategies of credit card companies targeting this demographic, addressing the implications and effectiveness of these financial services tailored for students. The analysis offers insights into the intersection of student life and corporate governance within the financial sector.
Nákup knihy
Financial Services Marketing Of Credit Card Receptive To University Students In UK, Alex Johnson
- Jazyk
- Rok vydania
- 2014
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- Titul
- Financial Services Marketing Of Credit Card Receptive To University Students In UK
- Jazyk
- anglicky
- Autori
- Alex Johnson
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 68
- ISBN13
- 9783656604396
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The dissertation explores the increasing reliance on credit cards among university students in the UK, highlighting their role in providing financial assistance and aiding in credit history development. It examines the marketing strategies of credit card companies targeting this demographic, addressing the implications and effectiveness of these financial services tailored for students. The analysis offers insights into the intersection of student life and corporate governance within the financial sector.