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Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.
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Summary: The New Positioning, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: The New Positioning
- Podtitul
- Review and Analysis of Trout and Rivkin's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511047071
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.