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Advertising, the Media and Globalisation

A World in Motion

Autori

168 stránok

Viac o knihe

Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.

Parametre

ISBN
9780415668835

Kategórie

Variant knihy

2012, mäkká

Nákup knihy

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