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Advertising, the Media and Globalisation
A World in Motion
Autori
Viac o knihe
Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.
Nákup knihy
Advertising, the Media and Globalisation, John Sinclair
- Jazyk
- Rok vydania
- 2012
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Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Advertising, the Media and Globalisation
- Podtitul
- A World in Motion
- Jazyk
- anglicky
- Autori
- John Sinclair
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 168
- ISBN13
- 9780415668835
- Kategórie
- Dejiny / História, Publicistika
- Anotácia
- Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.