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Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.
Nákup knihy
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand, Hamish Pringle, William Gordon
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Brand Manners: How to Create the Self-Confident Organisation to Live the Brand
- Jazyk
- anglicky
- Autori
- Hamish Pringle, William Gordon
- Vydavateľ
- Wiley
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 250
- ISBN13
- 9780471496069
- Kategórie
- Stará reklama
- Anotácia
- Focusing on the relationship between customer expectations and perceived service quality, the book provides a framework for managers to assess and understand these expectations. It emphasizes the importance of building a branded service culture that consistently surpasses what customers anticipate, thereby enhancing their overall experience.