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Staying Power
Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int
Autori
Viac o knihe
Focusing on the key principles that drive long-term business success, the author analyzes 30 years of research on leading companies like Microsoft, Apple, and Google. He identifies six fundamental strategies that enable organizations to adapt and thrive amidst market and technological shifts. This insightful exploration provides valuable guidance for businesses aiming to navigate the complexities of the modern landscape effectively.
Nákup knihy
Staying Power, Michael A. Cusumano
- Jazyk
- Rok vydania
- 2012
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- Titul
- Staying Power
- Podtitul
- Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Int
- Jazyk
- anglicky
- Autori
- Michael A. Cusumano
- Vydavateľ
- Oxford University Press(UK)
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 388
- ISBN13
- 9780199657780
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the key principles that drive long-term business success, the author analyzes 30 years of research on leading companies like Microsoft, Apple, and Google. He identifies six fundamental strategies that enable organizations to adapt and thrive amidst market and technological shifts. This insightful exploration provides valuable guidance for businesses aiming to navigate the complexities of the modern landscape effectively.