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Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.
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Essentials of Strategic Management: The Quest for Competitive Advantage, John Gamble
- Jazyk
- Rok vydania
- 2016
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- (pevná)
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- Titul
- Essentials of Strategic Management: The Quest for Competitive Advantage
- Jazyk
- anglicky
- Autori
- John Gamble
- Vydavateľ
- McGraw Hill LLC
- Rok vydania
- 2016
- Väzba
- pevná
- ISBN13
- 9781259546983
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.