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The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.
Nákup knihy
International Management, Manfred Fuchs
- Jazyk
- Rok vydania
- 2022
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- Titul
- International Management
- Podtitul
- The Process of Internationalization and Market Entry Strategies
- Jazyk
- anglicky
- Autori
- Manfred Fuchs
- Vydavateľ
- Springer Berlin Heidelberg
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 344
- ISBN13
- 9783662658697
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.