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International Management

The Process of Internationalization and Market Entry Strategies

Autori

344 stránok

Viac o knihe

The textbook addresses critical questions and challenges in international management, focusing on three levels: the macroeconomic environment, international firms, and management decisions. It emphasizes the characteristics and interconnections of these areas, providing an application-oriented analysis of strategic management decisions for companies looking to internationalize. This approach equips students and practitioners with the tools to navigate the complexities of global business effectively.

Parametre

ISBN
9783662658697

Kategórie

Variant knihy

2022, mäkká

Nákup knihy

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