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As Heard on TV
Popular Music in Advertising
Autori
Viac o knihe
The book delves into the intersection of popular music and television advertising, highlighting the ongoing debate surrounding their commercialization. It examines the mixed reactions from media commentators and music enthusiasts while addressing the disparity between sparse academic research and widespread cultural discussions on the topic. By exploring the implications of using popular music in commercials, the work reveals both the benefits and tensions inherent in this practice, offering a critical perspective on its significance in contemporary culture.
Nákup knihy
As Heard on TV, Bethany Klein
- Jazyk
- Rok vydania
- 2009
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2021 2022 2023
Navrhnúť zmenu
- Titul
- As Heard on TV
- Podtitul
- Popular Music in Advertising
- Jazyk
- anglicky
- Autori
- Bethany Klein
- Vydavateľ
- Routledge
- Rok vydania
- 2009
- Väzba
- pevná
- Počet strán
- 178
- ISBN13
- 9780754666653
- Kategórie
- Umenie / Kultúra
- Anotácia
- The book delves into the intersection of popular music and television advertising, highlighting the ongoing debate surrounding their commercialization. It examines the mixed reactions from media commentators and music enthusiasts while addressing the disparity between sparse academic research and widespread cultural discussions on the topic. By exploring the implications of using popular music in commercials, the work reveals both the benefits and tensions inherent in this practice, offering a critical perspective on its significance in contemporary culture.