Kniha momentálne nie je na sklade
Boomer Marketing
Selling to a Recession Resistant Market
Autori
Viac o knihe
Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.
Nákup knihy
Boomer Marketing, Ian Chaston
- Jazyk
- Rok vydania
- 2009
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Boomer Marketing
- Podtitul
- Selling to a Recession Resistant Market
- Jazyk
- anglicky
- Autori
- Ian Chaston
- Vydavateľ
- Taylor & Francis
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 278
- ISBN13
- 9780415489638
- Kategórie
- Spoločenské vedy, Podnikanie a ekonómia
- Anotácia
- Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.