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Improving Customer Relationships in the Sports Industry through the Use of E-Business
A Case Study on VfL Bochum
Autori
Viac o knihe
Focusing on the intersection of online marketing and customer relationships, this thesis explores how digital strategies impact the sports industry. Through an analysis conducted at The University of Liverpool, it highlights the significance of effective online marketing in enhancing customer engagement and loyalty within sports organizations. The study provides insights into the evolving dynamics of consumer interactions in a digital age, making it a valuable resource for professionals in sport management and marketing.
Nákup knihy
Improving Customer Relationships in the Sports Industry through the Use of E-Business, Philipp Sauer
- Jazyk
- Rok vydania
- 2015
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- Titul
- Improving Customer Relationships in the Sports Industry through the Use of E-Business
- Podtitul
- A Case Study on VfL Bochum
- Jazyk
- anglicky
- Autori
- Philipp Sauer
- Vydavateľ
- Examicus Verlag
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 92
- ISBN13
- 9783656983927
- Kategórie
- Šport
- Anotácia
- Focusing on the intersection of online marketing and customer relationships, this thesis explores how digital strategies impact the sports industry. Through an analysis conducted at The University of Liverpool, it highlights the significance of effective online marketing in enhancing customer engagement and loyalty within sports organizations. The study provides insights into the evolving dynamics of consumer interactions in a digital age, making it a valuable resource for professionals in sport management and marketing.