Kniha momentálne nie je na sklade
Parametre
Kategórie
Viac o knihe
Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.
Nákup knihy
Consumer Behaviour in the Airline Industry, Volker Schmid
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Consumer Behaviour in the Airline Industry
- Jazyk
- anglicky
- Autori
- Volker Schmid
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2011
- Väzba
- mäkká
- ISBN13
- 9783640914463
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.