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This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.
Nákup knihy
Subscription Marketing, Anne Janzer
- Jazyk
- Rok vydania
- 2020
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- Titul
- Subscription Marketing
- Podtitul
- Strategies for Nurturing Customers in a World of Churn
- Jazyk
- anglicky
- Autori
- Anne Janzer
- Vydavateľ
- Cuesta Park Consulting
- Rok vydania
- 2020
- Väzba
- pevná s prebalom
- Počet strán
- 240
- ISBN13
- 9780999624883
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.