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Strategic Management in Crisis Communication - A Multinational Approach
A Multinational Approach
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The book explores the inevitability of corporate crises, highlighting that managers have an 82% chance of encountering such situations within five years. It emphasizes the heightened vulnerability of multinational companies due to diverse external environments, significant media scrutiny, and the influence of public opinion. The text delves into how these factors contribute to the complexity and broader implications of crises for companies operating on a global scale.
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Strategic Management in Crisis Communication - A Multinational Approach, Christian Fronz
- Jazyk
- Rok vydania
- 2011
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- (mäkká)
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- Titul
- Strategic Management in Crisis Communication - A Multinational Approach
- Podtitul
- A Multinational Approach
- Jazyk
- anglicky
- Autori
- Christian Fronz
- Vydavateľ
- Diplomica Verlag
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 228
- ISBN13
- 9783842865808
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book explores the inevitability of corporate crises, highlighting that managers have an 82% chance of encountering such situations within five years. It emphasizes the heightened vulnerability of multinational companies due to diverse external environments, significant media scrutiny, and the influence of public opinion. The text delves into how these factors contribute to the complexity and broader implications of crises for companies operating on a global scale.