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Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.
Nákup knihy
The Product Manager's Handbook 4/E, Linda Gorchels
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Product Manager's Handbook 4/E
- Jazyk
- anglicky
- Autori
- Linda Gorchels
- Vydavateľ
- McGraw-Hill Education - Europe
- Rok vydania
- 2011
- Väzba
- pevná
- Počet strán
- 400
- ISBN13
- 9780071772983
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.