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The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.
Nákup knihy
Marketing - The Retro Revolution, Stephen Brown
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing - The Retro Revolution
- Jazyk
- anglicky
- Autori
- Stephen Brown
- Vydavateľ
- Sage Publications
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 276
- ISBN13
- 9780761968511
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.