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Focusing on the essentials of strategic management, this comprehensive textbook covers strategic analysis, planning, formulation, choice, and implementation. The updated edition introduces new topics such as leadership, corporate governance, and the management of time, risk, and performance. Designed for various educational formats, it is suitable for undergraduate and MBA courses, as well as self-directed learning and professional development. Its accessible style makes it an excellent resource for diverse learning environments.
Nákup knihy
Principles of Strategic Management, Tony Morden
- Jazyk
- Rok vydania
- 2007
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- (pevná)
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- Titul
- Principles of Strategic Management
- Jazyk
- anglicky
- Autori
- Tony Morden
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2007
- Väzba
- pevná
- Počet strán
- 638
- ISBN13
- 9780754644743
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the essentials of strategic management, this comprehensive textbook covers strategic analysis, planning, formulation, choice, and implementation. The updated edition introduces new topics such as leadership, corporate governance, and the management of time, risk, and performance. Designed for various educational formats, it is suitable for undergraduate and MBA courses, as well as self-directed learning and professional development. Its accessible style makes it an excellent resource for diverse learning environments.