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The book presents an innovative framework specifically designed for SMEs to enhance their competitiveness and sustainability in the face of increasing global competition. It emphasizes the importance of strategic positioning and market novelty through innovative tools in product design and development. Drawing on extensive research and diverse methodologies, the work highlights how innovation is crucial for the economic viability of SMEs, ultimately aiming to improve their commercial success in a challenging industry landscape.
Nákup knihy
Innovation Processes for SMEs, Daniela Valente
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (mäkká)
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Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Innovation Processes for SMEs
- Podtitul
- Design and Development of New Products
- Jazyk
- anglicky
- Autori
- Daniela Valente
- Vydavateľ
- LAP LAMBERT Academic Publishing
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 96
- ISBN13
- 9783659425974
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book presents an innovative framework specifically designed for SMEs to enhance their competitiveness and sustainability in the face of increasing global competition. It emphasizes the importance of strategic positioning and market novelty through innovative tools in product design and development. Drawing on extensive research and diverse methodologies, the work highlights how innovation is crucial for the economic viability of SMEs, ultimately aiming to improve their commercial success in a challenging industry landscape.