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The book delves into the importance of the shopping experience in fostering brand satisfaction and customer loyalty. It highlights how various elements—such as marketing messages, subliminal cues, sales techniques, and personal interactions—contribute to a cohesive buying process. Jim Joseph, a brand strategist, introduces the concept of the "experience effect," emphasizing that when these components align effectively, they create a loyal customer base.
Nákup knihy
The Experience Effect for Small Business, Jim Joseph
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Experience Effect for Small Business
- Podtitul
- Big Brand Results with Small Business Resources
- Jazyk
- anglicky
- Autori
- Jim Joseph
- Vydavateľ
- Happy About
- Rok vydania
- 2012
- Väzba
- pevná
- Počet strán
- 198
- ISBN13
- 9781600052064
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The book delves into the importance of the shopping experience in fostering brand satisfaction and customer loyalty. It highlights how various elements—such as marketing messages, subliminal cues, sales techniques, and personal interactions—contribute to a cohesive buying process. Jim Joseph, a brand strategist, introduces the concept of the "experience effect," emphasizing that when these components align effectively, they create a loyal customer base.