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The Experience Effect for Small Business

Big Brand Results with Small Business Resources

Autori

198 stránok

Viac o knihe

The book delves into the importance of the shopping experience in fostering brand satisfaction and customer loyalty. It highlights how various elements—such as marketing messages, subliminal cues, sales techniques, and personal interactions—contribute to a cohesive buying process. Jim Joseph, a brand strategist, introduces the concept of the "experience effect," emphasizing that when these components align effectively, they create a loyal customer base.

Parametre

ISBN
9781600052064
Vydavateľstvo
Happy About

Kategórie

Variant knihy

2012, pevná

Nákup knihy

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