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In a rapidly changing market, establishing clear brand strategies is essential for companies. The paper emphasizes the significance of brand concepts in today's economy, highlighting brand recognition as a key objective for businesses. It explores how brand strength and image are influenced by effective brand management decisions and strategies, underscoring the importance of adapting to market dynamics to maintain a competitive edge.
Nákup knihy
Brand Revival - An Overview, Anonymus
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Brand Revival - An Overview
- Jazyk
- anglicky
- Autori
- Anonymus
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2012
- Väzba
- mäkká
- ISBN13
- 9783656146070
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- In a rapidly changing market, establishing clear brand strategies is essential for companies. The paper emphasizes the significance of brand concepts in today's economy, highlighting brand recognition as a key objective for businesses. It explores how brand strength and image are influenced by effective brand management decisions and strategies, underscoring the importance of adapting to market dynamics to maintain a competitive edge.