Kniha momentálne nie je na sklade
Understanding the Marketing Exceptionality of Prestige Perfumes
Autori
Viac o knihe
Exploring the relationship between women and their choice of perfume, this book challenges traditional marketing strategies that frequently fail despite significant investment. Through case studies of brands like Jill Sander, Estee Lauder, and Dior, it reveals how established marketing practices can obstruct the launch of new fragrances, offering insights into more effective approaches for success in the perfume industry.
Nákup knihy
Understanding the Marketing Exceptionality of Prestige Perfumes, Nithda Horoszko, Howard Moskowitz, David Moskowitz
- Jazyk
- Rok vydania
- 2018
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Understanding the Marketing Exceptionality of Prestige Perfumes
- Jazyk
- anglicky
- Autori
- Nithda Horoszko, Howard Moskowitz, David Moskowitz
- Vydavateľ
- Taylor & Francis Ltd (Sales)
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 188
- ISBN13
- 9781138580787
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the relationship between women and their choice of perfume, this book challenges traditional marketing strategies that frequently fail despite significant investment. Through case studies of brands like Jill Sander, Estee Lauder, and Dior, it reveals how established marketing practices can obstruct the launch of new fragrances, offering insights into more effective approaches for success in the perfume industry.