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The biography highlights Paul Ricard's remarkable journey in building a premium spirits brand, notably through his company Pernod Ricard, which popularized pastis, an anise aperitif from Marseille. It details his resilience in overcoming challenges during the tumultuous 1930s and his ability to transform the allure of Provence into a global sensation. This story encapsulates a significant business success narrative of the 20th century, showcasing Ricard's entrepreneurial spirit and innovative marketing strategies.
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Paul Ricard: The Story of Provence's Drinks King, Robert Murphy
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Paul Ricard: The Story of Provence's Drinks King
- Jazyk
- anglicky
- Autori
- Robert Murphy
- Vydavateľ
- Earth Aware Editions
- Rok vydania
- 2018
- Väzba
- pevná
- Počet strán
- 224
- ISBN13
- 9781681884462
- Kategórie
- Životopisy a myšlienky
- Anotácia
- The biography highlights Paul Ricard's remarkable journey in building a premium spirits brand, notably through his company Pernod Ricard, which popularized pastis, an anise aperitif from Marseille. It details his resilience in overcoming challenges during the tumultuous 1930s and his ability to transform the allure of Provence into a global sensation. This story encapsulates a significant business success narrative of the 20th century, showcasing Ricard's entrepreneurial spirit and innovative marketing strategies.