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Focusing on storytelling as a formal discipline, this book reveals how "springboard" stories can drive organizational change and enhance knowledge management. It provides insights into using narrative techniques to effectively communicate new strategies, structures, identities, goals, and values to employees, partners, and customers, fostering engagement and alignment within knowledge-era organizations.
Nákup knihy
The Springboard, Stephen Denning
- Jazyk
- Rok vydania
- 2015
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- The Springboard
- Jazyk
- anglicky
- Autori
- Stephen Denning
- Vydavateľ
- Routledge
- Rok vydania
- 2015
- Väzba
- pevná
- Počet strán
- 246
- ISBN13
- 9781138131620
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on storytelling as a formal discipline, this book reveals how "springboard" stories can drive organizational change and enhance knowledge management. It provides insights into using narrative techniques to effectively communicate new strategies, structures, identities, goals, and values to employees, partners, and customers, fostering engagement and alignment within knowledge-era organizations.