Summary: How to Grow When Markets Don't

Exploring innovative strategies for business growth in stagnant markets, this summary highlights key insights from Slywotzky and Wise. It emphasizes the importance of understanding customer needs and leveraging existing resources to create new opportunities. The authors provide practical frameworks and case studies that illustrate how companies can thrive despite challenging economic conditions. This guide serves as a valuable resource for leaders seeking to navigate market limitations and drive sustainable growth.