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Viac o knihe
Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.
Nákup knihy
Digital Marketing - 3ed, Jeremy Kagan
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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Navrhnúť zmenu
- Titul
- Digital Marketing - 3ed
- Jazyk
- anglicky
- Autori
- Jeremy Kagan
- Vydavateľ
- wessex, inc.
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 346
- ISBN13
- 9798990193239
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.