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Focusing on the concentration of the U.S. motion picture industry in Hollywood, the book delves into the reasons behind its persistence amid globalization. Utilizing economic geography, Scott draws on Alfred Marshall's theory of industrial districts and contemporary concepts of business clusters to offer original insights. The analysis highlights how these clusters foster efficient and innovative production, providing a deeper understanding of Hollywood's enduring prominence in the film industry.
Nákup knihy
On Hollywood, Allen J. Scott
- Jazyk
- Rok vydania
- 2014
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- Titul
- On Hollywood
- Podtitul
- The Place, The Industry
- Jazyk
- anglicky
- Autori
- Allen J. Scott
- Vydavateľ
- Princeton University Press
- Rok vydania
- 2014
- Väzba
- mäkká
- Počet strán
- 218
- ISBN13
- 9780691162102
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the concentration of the U.S. motion picture industry in Hollywood, the book delves into the reasons behind its persistence amid globalization. Utilizing economic geography, Scott draws on Alfred Marshall's theory of industrial districts and contemporary concepts of business clusters to offer original insights. The analysis highlights how these clusters foster efficient and innovative production, providing a deeper understanding of Hollywood's enduring prominence in the film industry.