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Focusing on Swissair's evolution from its 1931 inception through the merger of Ad Astra Aero and Balair, the narrative highlights the airline's reputation for financial stability and exceptional service, earning it the nickname "The Flying Bank." Despite its strengths, Swissair struggled against larger competitors, and its ambitious Hunter Strategy ultimately led to its downfall. The book chronicles its 70-year history, detailing the challenges faced, including failed rescue efforts, and is enriched with photographs and aircraft fleet lists, culminating in its last flight on April 1, 2002.
Nákup knihy
Fallen Star, Günter Endres
- Jazyk
- Rok vydania
- 2024
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Fallen Star
- Podtitul
- The history of Swissair and predecessors
- Jazyk
- anglicky
- Autori
- Günter Endres
- Vydavateľ
- Endres and Hobster
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 156
- ISBN13
- 9780957374461
- Kategórie
- Doprava
- Anotácia
- Focusing on Swissair's evolution from its 1931 inception through the merger of Ad Astra Aero and Balair, the narrative highlights the airline's reputation for financial stability and exceptional service, earning it the nickname "The Flying Bank." Despite its strengths, Swissair struggled against larger competitors, and its ambitious Hunter Strategy ultimately led to its downfall. The book chronicles its 70-year history, detailing the challenges faced, including failed rescue efforts, and is enriched with photographs and aircraft fleet lists, culminating in its last flight on April 1, 2002.