Voices in the Purple Haze

The book explores the emergence of underground radio in the summer of 1966, as deejays in New York and San Francisco sought to revolutionize music programming. Rejecting commercial constraints, they introduced counterculture sounds that resonated with the era's social and cultural upheaval. Through the voices of over 30 pioneers, the narrative delves into their motivations and experiences, highlighting a movement aimed at restoring depth and authenticity to radio, challenging the profit-driven norms of the industry.