Kniha momentálne nie je na sklade
Methods of the Madmen
How the advertising men and women of Britain's most awarded agency did their most awarded ads
Autori
Viac o knihe
Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.
Nákup knihy
Methods of the Madmen, Mike Everett
- Jazyk
- Rok vydania
- 2022
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Methods of the Madmen
- Podtitul
- How the advertising men and women of Britain's most awarded agency did their most awarded ads
- Jazyk
- anglicky
- Autori
- Mike Everett
- Vydavateľ
- The Choir Press
- Rok vydania
- 2022
- Väzba
- mäkká
- Počet strán
- 160
- ISBN13
- 9781789633252
- Kategórie
- Stará reklama
- Anotácia
- Focusing on iconic advertising campaigns, the book delves into the creative genius behind memorable slogans and commercials that have shaped popular culture. It highlights the work of Collett, Dickenson, Pearce & Partners, showcasing how their innovative approaches, such as "Happiness is a cigar called Hamlet" and "Heineken refreshes the parts other beers cannot reach," have left a lasting impact on the advertising industry. Through these examples, the book illustrates the art of persuasion and the power of effective branding.