Knihobot

Marketing Modernity

Italian Advertising from Fascism to Postmodernity

Parametre

Počet strán
192 stránok
Čas čítania
7 hodin

Viac o knihe

The book explores how Italy's contemporary culture of consumption is deeply influenced by the advertising industry's social vision developed after World War One. Utilizing a variety of primary sources, it examines the historical context and the evolution of consumer behavior, illustrating the lasting impact of early 20th-century advertising on modern Italian society.

Nákup knihy

Marketing Modernity, Adam Arvidsson

Jazyk
Rok vydania
2015
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