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Focusing on the essential strategies for innovation, this summary distills the insights from Lynn and Reilly's exploration of successful product development. It outlines five key principles that drive the creation of blockbuster products, emphasizing the importance of understanding customer needs, leveraging market research, and fostering a culture of creativity within organizations. The authors provide practical guidance for businesses aiming to enhance their product development processes and achieve significant market impact.
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Summary: Blockbusters, Businessnews Publishing
- Jazyk
- Rok vydania
- 2016
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Summary: Blockbusters
- Podtitul
- Review and Analysis of Lynn and Reilly's Book
- Jazyk
- anglicky
- Autori
- Businessnews Publishing
- Vydavateľ
- Business Book Summaries
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9782511043417
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the essential strategies for innovation, this summary distills the insights from Lynn and Reilly's exploration of successful product development. It outlines five key principles that drive the creation of blockbuster products, emphasizing the importance of understanding customer needs, leveraging market research, and fostering a culture of creativity within organizations. The authors provide practical guidance for businesses aiming to enhance their product development processes and achieve significant market impact.