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The analysis delves into the business model of the Walt Disney Company, highlighting the values and strategies that have contributed to its status as a leading global brand. It examines key characteristics that underpin Disney's success, offering insights into the company's approach to both offline and online marketing. This case study serves as an exploration of the factors that have propelled Disney to become one of the most recognized and successful enterprises worldwide.
Nákup knihy
The Entertainment King. A Case Study of Walt Disney Co., Anonymus
- Jazyk
- Rok vydania
- 2016
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- Titul
- The Entertainment King. A Case Study of Walt Disney Co.
- Jazyk
- anglicky
- Autori
- Anonymus
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN13
- 9783668153936
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The analysis delves into the business model of the Walt Disney Company, highlighting the values and strategies that have contributed to its status as a leading global brand. It examines key characteristics that underpin Disney's success, offering insights into the company's approach to both offline and online marketing. This case study serves as an exploration of the factors that have propelled Disney to become one of the most recognized and successful enterprises worldwide.