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Innovation strategies for foreign companies entering China's dynamic market
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Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.
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2023, mäkká
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