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Exploring the complexities of real-world scenarios, this book introduces 'case theory' as an innovative framework for case study research. It expands traditional methodologies by integrating diverse results and perspectives, offering a comprehensive understanding of business and management challenges. The approach aims to enhance the relevance and applicability of case studies in practical settings, making it a valuable resource for researchers and practitioners alike.
Nákup knihy
Case Theory in Business and Management, Evert Gummesson
- Jazyk
- Rok vydania
- 2020
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- (pevná)
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- Titul
- Case Theory in Business and Management
- Podtitul
- Reinventing Case Study Research
- Jazyk
- anglicky
- Autori
- Evert Gummesson
- Vydavateľ
- Repro India Limited
- Rok vydania
- 2020
- Väzba
- pevná
- Počet strán
- 368
- ISBN13
- 9781446210611
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Exploring the complexities of real-world scenarios, this book introduces 'case theory' as an innovative framework for case study research. It expands traditional methodologies by integrating diverse results and perspectives, offering a comprehensive understanding of business and management challenges. The approach aims to enhance the relevance and applicability of case studies in practical settings, making it a valuable resource for researchers and practitioners alike.