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The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.
Nákup knihy
Human Resource Marketing. From Job Advertising to Employer Branding, Thomas Mayer
- Jazyk
- Rok vydania
- 2015
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- Titul
- Human Resource Marketing. From Job Advertising to Employer Branding
- Jazyk
- anglicky
- Autori
- Thomas Mayer
- Vydavateľ
- GRIN Verlag
- Rok vydania
- 2015
- Väzba
- mäkká
- ISBN13
- 9783668051447
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.