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The myth of excellence : why great companies never try to be the best at everything

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Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.

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The myth of excellence : why great companies never try to be the best at everything, Frederick A. Crawford, Ryan Mathews

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2001
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